custom design for thoughtful brands
Serene Irene works with lifestyle, home, and wellness brands to create refined, grounded, and timeless designs that embody serenity.
Design studio and boutique focused on crafting designs that inspire serenity and joy to your brand and spaces.
the studio
With a focus on a calm and sophisticated aesthetic, we create visually stunning and cohesive designs that capture the essence of your brand.
The shop
With a love for peaceful living, our shop offers curated home decor and goods designed to bring beauty and intention to your everyday spaces.
Discover our
Seabreeze Blossom Collection
Let your space bloom with quiet beauty. The Lily Garden Blue Throw Pillow features original hand-drawn florals by Irene in calming slate blue, soft sage, and earthy tan tones. Butterflies and leafy details drift across a misty cream background, creating a serene and artful botanical accent.
More home pieces in this pattern are available on Spoonflower.
Bring a sense of quiet charm to your space with our Sea Lavender Sage Throw Pillow. Hand-drawn by Irene and inspired by delicate coastal blooms, this pillow features a soothing sage background adorned with soft cream sea lavender motifs.
More home pieces in this pattern are available on Spoonflower.
Serene and sophisticated, the Sea Lavender Blue Throw Pillow brings cool tranquility to any space. Illustrated by Irene with delicate botanical detail, this design features soft slate blue sea lavender sprigs against a gentle cream background.
More home pieces in this pattern are available on Spoonflower.
Featured Products
home fragrance
pillows & throws
wall decor
Custom Design
Are you an interior designer, design firm, or brand looking to create your own line? Is there something missing from the market that you wish existed in your spaces? Let’s bring it to life—together. Through thoughtful collaboration, we will design custom patterns and visuals that reflect your vision and bring beauty and uniqueness into the world.
Let’s collaborate and create something truly special.
The reviews are in
Hi friend, I’m Irene!
I’ve always been drawn to spaces that feel calm and comforting. After years of living with anxiety, I’ve come to truly appreciate how much our surroundings can affect our well-being. Soft colors, gentle patterns, and thoughtful details can do more than look pretty—they can help us breathe a little easier.
That’s why I started Serene Irene: to design with intention and create beauty that feels as good as it looks. Whether it’s branding, surface pattern design, or home decor, every piece is made with the hope of bringing a little more peace into your day.
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Shop
Bring calm into your home with thoughtfully crafted pieces designed to soothe and inspire.
Contact
Bring your vision to life with artful design — from bespoke graphics to peaceful patterns.